Strategy
Direction-setting that accounts for operating reality.
Less about generating a direction than pressure-testing one. A strategy is only as good as the business’s capacity to run it, and that capacity is a question of people, economics, and attention — not ambition.
The kinds of problems this addresses: a plan that reads well but doesn’t tell anyone what changes on Monday; growth targets the current economics won’t support; a direction that quietly requires a different firm than the one that exists today.